Guide

App launch checklist before ship week

Ship week goes badly when the store page, site, and support path are unfinished. Use this list early.

Store

  • Final metadata for the primary locale.
  • Screenshot set that matches the current build.
  • Support URL and privacy policy URL that resolve.

Site

  • Home, how it works or features, pricing honesty, privacy, terms, support.
  • CTA that matches reality: live store, waitlist, or email.
  • See which pages to have live.

Ops

  • Mailbox that receives support@ or marketing@ mail.
  • Someone named to answer App Review questions.

Before a listing rewrite, use the metadata checklist. Want this run as paid work? Launch plan quiz.