Field note

Checklist before an App Store metadata rewrite

Rewrites stall when inputs are missing. Collect these before anyone touches the listing.

  • Current title, subtitle, keyword field, and description for each locale you will change.
  • Who the app is for in one sentence you already use internally.
  • Features that shipped since the last listing update.
  • Words you refuse (medical claims, guaranteed outcomes, competitor trademarks you cannot use).
  • Screenshot set that matches the build you will submit.

This is prep, not a keyword volume report. Next: ASO offer or ASO quiz.