Shared message map
- Who it is for in one sentence.
- The job the product finishes.
- Three proofs you can show (screens, constraints, workflow), not invented testimonials.
Order of proof
Put the same proof order on screenshots and on the site hero. Readers bouncing between store and web should feel continuity.
Paywall copy must match too. See paywall message match.
ASO rewrite details: ASO.